news archive 2008

Mystery Shopping-projects carried out by Customer Research 42 have been approved by the Förderungsgesellschaft des BDS-DGV mbH. This means, if you contract us for a Mystery-Shopping-project you get financial support from the Europäischen Sozialfonds. For further information please contact us.

Innovations in retail and service industry as well as changes in the consumer behaviour are the main topics of discussion in this years' conference of the European Institute for Retail and Service studies. Based on research results obtained in cooperation with the university of Johannesburg Prof. Dr. Dobbelstein speaks about the influence of basic values i. e. a growing awareness of responsibility after times of "miserliness is sexy" on the consumer behaviour in retail.

Prof. Dr. Dobbelstein spoke about "the influence of trust on the use of and willingness to buy in the internet" on the renowned conference of the "Academy of Marketing Science" in Vancouver (28.05.08 - 31.05.08).

The German-Iranian Chamber for foreign trade asked Customer Research 42 to do a three day seminar on market research and communication policy. The participants were from the middle and upper level of management from various branches. More seminars are already in the planning process.

On the 5th and 6th of june 2008 the 6th  European Strategy Days take place in Baden-Baden lead by minister president Günther H. Oettinger. Customer Research 42 will be there. Prof. Dr.  Dobbelstein, scientific lead of Customer Research 42, will discuss the topic “50 plus the customer of the future” – target group or centre of each growth strategic on the 5th of june 2008 in a panel discussion with high ranking representatives from economy and...

In the new volume “the future of hospital supply” in the Nomos series “contributions to health management” which will be published end of March 2008 a number of well-known health experts comment on this topic.
Prof. Dr. Dobbelstein, scientific head of Customer Research 42, describes in his paper ”process quality as a competitive advantage for hospitals – an analysis from the “sending side”” why general practitioners send their patients to which hospitals. One major result is that the way...

The instrument to measure the regional importance of the economy factor health convinces.
Due to the sweeping success of the project “health location district Ravensburg” ordered by the Chamber of Commerce Bodensee-Oberschwaben and Netzwerk Gesundheit also the Chamber of Commerce Wiesbaden commissioned Customer Research 42 with the analysis of the health sector in the greater Wiesbaden area.
Customer Research 42 developed an instrument which makes the importance of health as an...