news archive 2010

With Ambu Customer Research 42 gains another worldwide operating company from the health sector as customer. Essential for the award of contract was the extensive expertise of our market research institute in the health sector. Since more than 60 years Ambu is one of the leading players in the area of emergency care and training manikins. Their breakthrough was the development of the "Ambu bag" followed by further innovations e.g. in the area of disposable...

In the specialist magazine “ZWP spezial” for dentists (no. 9/2010) Prof. Dr. Dobbelstein, scientific head of Customer Research 42, describes the effect of the design of the doctors surgery on the patient`s satisfaction. Already in the 4th volume of the brochure “Offensiv für den Fachhandel”, a specialist magazine for small and medium-sized retailers in Baden-Württemberg, Mr. Pflaum, CEO of Customer Research 42, writes about the topic social media and its various possibilities...

On November 17th Prof. Dr. Dobbelstein, scientific head of the institute, will talk about the topic „Who are my customers and what are their needs? Customer analysis as basis for strategical sale” on the IHK event „Durchstarten! So bringe ich meine Idee an den Kunden“ in Weingarten. If you are interested in participating, please contact Mr. Kuhn, kuhn(at)weingarten.ihk.de<span...

To react even better to the current needs of our customers in the area of advertisement success measurement we further broadened our range of services. Together with our cooperation partner we now also offer a future oriented method of advertisement tests. Eyetracking is an apparative method to supplement given statements on advertisements and brand images with objective eyetracking data. Which parts of an advert are perceived by the eye? How intensive is the perception? How is the eye...

Especially in economically difficult times like those we live in at the moment it is important to know, what the customer wants to optimally fulfill his needs. Particularly mid-sized companies of different branches have already understood this message. Therefore though we have an economic crisis Customer Research 42 looks back at a successful year. In the areas of media and publishing the institute gained some well-known customers; strongly in demand is also the area of...