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In March, the 7th volume of our brochure “OFFENSIV für den Fachhandel” was published (published twice a year by Customer Research 42 in cooperation with the baden-wuerttemberg chambers of commerce). This volume offers information about new and future-oriented retail payment systems. All interested readers can download the brochure HERE.
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An innovative housing concept, a novelty in the field of measurement technology, the development of health promotion slippers ... these are all issues which the institute has been busy with in recent months. The demand for innovation research is increasing. The "inventors" usually have similar questions before they go to the market: How does my product or service go down on the market? Who is the main target group for the innovation? Have I missed something in...
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Prof. Dr. Dobbelstein was appointed an honorary research professor by the Durban University of Technology. In Durban on the one hand his merits in the context of research are recognized, on the other hand, this represents an award for his many years of commitment in the development of the German-South African university cooperation. Since 2004 Dobbelstein has launched numerous university partnerships with South African universities for his home university, the Cooperative...
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In March, the 7th volume of our brochure “OFFENSIV für den...
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